Practical Business Coaching

By Mason Hinton

 Attorney marketing can encompass a number of areas. You might have a media campaign; direct mail, educational marketing, PR, Internet or you might focus your legal marketing on building a referral network. Whatever your attorney marketing approaches, you can focus, assure and enhance your positive results with an effective weekly planning meeting and appropriate delegation.

If you start out attorney marketing without any sort of direction or plan, it is also likely you will be wasting money, right? In target shooting it is “ready, aim, and then fire - so too with attorney marketing. Well, the trick is to continue this thinking throughout the marketing life of your firm. The need for focused lawyer marketing does not run out like a warranty. The marketplace, strengths, weaknesses, opportunities and threats of your circumstances change over time and so should your legal marketing stance.

How To Do An Effective Weekly Planning Meeting:

Each week, it is imperative that you sit down with yourself and some paper and get focused on your lawyer marketing. This is your time to think about the practice and where it is going, to consider your mission and goals and what you can do to make them real, and to take a good look at the status of your attorney marketing.

The meeting itself should be scheduled on your calendar as at least a thirty-minute block of time. You should have no interruptions and be able to hold the meeting each Friday towards the end of the day or perhaps early Monday morning. Out of this meeting, you will come up with a fully prioritized to do list as well as a clearer picture of where the practice stands and what you need to do to meet the long term goals of the firm, in your personal life, and in attorney marketing.

How to Make/Prioritize Your Empowering List:

For the first part of your meeting pull out your firm mission and 1, 5, 10-year goals (if you have them - if not do make them) and review them. Next put something on your “weekly to do list” that will further at least one of your firm one year goals (you can put more of course). Next, put down the items of all types that must (or it would be best if completed) get done during the upcoming week. Now, for each task, you need to rank it using the letters A, B, and C. To do this ranking A = important and must be done by a lawyer; B = less important and does not require a lawyer (although you personally might have to do it); C = not very important and does not require a lawyer (although you personally might have to do it).

Next, among the A’s, rank each item with either a 1, 2, or 3. The items marked with a 1 must be done within two days. The items marked with a 2 must be done in three to five days, and the items marked with a 3 can wait until next week if necessary. Do the same with the Bs and Cs.

For example, if you have some attorney marketing task that needs to be done by Monday, then you would mark it an A1. If you have a client that needs specific information from their file by Friday, you would probably mark it a B2 and delegate that to a paralegal. If you have a doctor’s appointment on Friday it would also be a C2 since it does not require a lawyer but you need to do it although you could reschedule it if necessary.

Delegating Tasks:

Delegate any tasks that are B or C level of importance if you possibly can. If you can’t delegate it ask yourself why? No staff? Not enough staff? Not trained the staff? Staff not effective? Fix these issues so you can delegate. Create a form to use that you can give to each team member. Include the following information for each task:

Today’s date

Due date for task

What is to be done

Who is responsible for this task

Why the task is important

How often to report to you on progress or status

Further instructions

The goal here is to stop doing as many B and C tasks as you possibly can. You make your money doing things lawyers do (associate, partner and managing partner lawyer things) not other things. This will free up your time to do more A tasks, and you can attend to important matters like growing your practice through attorney marketing. If you have associates now you can do less technical work and do more legal marketing that is the lifeblood of any practice.

You should always keep your marketing goals in mind as you prioritize your list and delegate tasks. The success of your attorney marketing will grow as the skill and effectiveness of your managerial and entrepreneurial time and skills grow.

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An Introduction to Banking Online

By Barton Simmons

 Banking online has become the quickest growing internet activity, with nearly 4 million users already managing accounts, and paying their bills through a virtual bank. With the convenience and ease of online banking, everyone seems to be in on the newest trend. And there are quite a few other advantages, such as avoiding the lengthy aspects of conventional banking. Everyone must educate themselves on the basics of online banking before truly deciding whether or not it is right for them.

Online banking offers a myriad of advantages. Online banking websites are always equipped with secure servers and can perform transactions much faster than any automatic teller. Also, virtual banking sites never close; they are open seven days a week and 24 hours a day. You can access your bank account anywhere. If you are traveling out of the state or even out of the country, you can have admittance to your bank account anytime, anywhere. Another quality benefit is that most online banking sites now allow you to manage a variety of accounts such as IRAs, CDs and securities from just one website.

To perform banking transactions online, you will need a computer, access to the internet, and occasionally software provided by your bank. A majority of the larger banks now offer fully operational online banking for free or a small cost. The most advanced banking websites allow you to examine your various credit card accounts, check out brokerage accounts, and even get stock quotes free of charge. Smaller banks or branches, however, may only allow you to view your account balance and transaction history, but you cannot make payments online. As the online banking business progresses, hopefully so will most banks.

Paying bills online is extremely simple. First of all, you need to produce an address book listing all of the payment recipients. When a bill is received, choose a payment amount, the date it should be delivered, and send it on its way via cyberspace. The rest is in your banks hands. One of the benefits is that a lot of these payment programs let you schedule your payment so you can pay the same time each month. No late fees!

There are a few disadvantages to online banking. Some banking sites can be fairly difficult to navigate at first, especially if you are unfamiliar with the world wide web. You definitely to take time to educate yourself on the many facets of the online banking, and accustom yourself with your virtual surroundings. Another unfavorable point is the time and effort it actually takes to get started with your banks online program. You will most likely have to go to the main bank branch provide identification, and fill out documents. Once this is taken care of, you will finally be ready to begin yo urbankingonline.

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Getting into Forex Currency Trading

By Bruce Shaw

 Foreign exchange (forex) currency trading, the largest financial market in the world, requires a minimum of capital to invest and the profits can be substantial. Once you have learned the basics of forex, you’re on the way to making money through the simultaneous buying or selling of currencies. Forex trading is instantaneous; as soon as you click the mouse, it’s done. The most commonly traded currencies, easiest to liquidate, are the U.S. dollar, Japanese yen, British pound, Swiss Franc, the Canadian dollar, Australian dollar, and the Eurodollar.

Unlike the stock market, forex trading has no central exchange. With forex, you can make a profit whether the market is up or down vs. only making money when the stock market is on the rise. By taking the long position with a pair of currencies, the forex trader buys at one price and sells when it reaches a higher price. The other option for the forex trader is to go short by selling currencies, anticipating depreciation, and then buying back when the value falls. The forex trader can pick either direction, long or short, and if correct, he will generate a profit. You can also set up a certain point (limit order) based on the amount of profit you want to earn to automatically limit the order. In the same way, you can stop or close an order to automatically liquidate if the currency trade is going against you.

In general, the strength of a country’s economy determines the value of its currency. Other factors to take into consideration in forex trading are the political and social status of the country, interest and employment rates, and the overall stability of its government. You will learn to see patterns or trends as you become more familiar with the in’s and out’s of forex trading.

The Forex market is a 24-hour trading place, Sunday through Friday, giving you the option of trading at any time of the day or night. Unlike the stock market, it doesn’t close with the ringing of the bell. Forex online firms provide demos, guidance, and market news for the beginning investor. You can practice your skills in forex trading before actually investing real capital. Once you’ve learned the basics, a minimum investment is made, sometimes as low as $200.00. These “mini-trading” accounts are a good way to begin forex trading and often there is no commission attached to your trading. You don’t have to be a seasoned market analyst or economist to learn, enjoy, and make money with forex currency trading.

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